The first step is creating an email draft template. Step 2: Create an email draft with your desired template
You won’t have to download anything to your desktop to start using our mail merge tool, making YAMM a lightweight solution that is unlikely to slow down your setup. Note: You may have to restart Google Chrome before accessing YAMM the first time. Simply follow the steps to add YAMM’s add-on to Google account.
The first thing you need to do is complete the simple, free signup process for YAMM.
Here are step-by-step instructions for getting started: Step 1: Install YAMM It’s super easy to get started with, and you can try a free version of it before you commit to anything. If you’re interested in trying out a mail merge tool, we can’t recommend YAMM enough.
How to get started with YAMM’s mail merge That means the alternative to using a mail merge tool simply won’t get the job done for most people. If you want to send a large list of personalized emails through Gmail, you have to type each of them out manually. It’s a great platform, but it was designed to send emails back and forth between single people and small groups of people – not for large-scale email marketing campaigns.įor example, Gmail doesn’t offer any sort of integrated mail merge technology or tool for tracking the performance of your campaigns. Many businesses use Gmail for their email marketing campaigns. That way, you can make more informed decisions about how you move forward with each prospect on your list. We include a built-in feature that helps you see which emails have been opened, clicked through, and bounced. It’s also very easy to track the performance of your campaigns when you use a mail merge tool like YAMM. You won’t have to manually check every email because you’ll know that if those two things are free of errors, each of your messages will be as well.
These tools auto-populate the personalization information for you.Īll that you need to worry about is making sure that your contact list is accurate and that you don’t make any mistakes in the single email template that you create. With mail merges, you don’t have to worry about this.
They can reduce your errorsĪnother issue with manual email marketing is that you end up having to type out a similar version of the same message many, many times.Įach iteration of the message is another opportunity for you to make a mistake, such as an embarrassing grammar error, leaving out a key piece of information, or getting the customer’s name wrong. Thankfully, a mail merge can automate this process for you, leaving you to the important business of perfecting one template email – not hundreds. This can be a lengthy process, and once you reach a certain scale, it becomes unrealistic. The catch? It’s time-consuming.Īdding in user information such as a first name can go a long way in making the customer feel more comfortable with your brand, but it also means manually transferring names from a spreadsheet into your emails. With some research suggesting that emails with personalized subject lines have a 50% higher open rate, it can seem like an obvious strategy to employ. Make the most of the power of personalization Here are several ways that you can use one to start getting more out of your email marketing campaigns. Mail merges may sound like a simple technology, but they deliver powerful results for businesses. The end result is a personalized email for everyone you want to reach - without having to type all of those details out manually. There are many benefits to this for email marketing, which we’ll discuss in the next section.įor now, just know that mail merge tools take your email template and apply it to every person on a selected contact list. A mail merge is a tool that lets you send many slightly different versions of the same email.